The DNS company was able to become a seller of equipment and electronics throughout Russia in a short time. A non-standard approach to the promotion of goods and relationships with customers could ensure the high popularity of the retailer. During its development, DNS was able to build a diversified business on an all-Russian scale.
Short information:
- Company name: DNS.
- Legal form of activity: Company group.
- Kind of activity: retail sale of digital, home appliances, production, construction.
- Revenue for 2016: RUB 151.9 billion
- Beneficiaries: Dmitry Alekseev, Konstantin Bogdanenko, Yuri Karptsov and others.
- Number of staff: more than 15 thousand people
- The site of the company: www.dns-shop.ru
The DNS group of companies has a large network of retail stores selling digital and home appliances. In addition, the production and assembly of laptops and other technical goods is underway. A large share of sales is occupied by online commerce. The organization has a history of 10 years, and during this time DNS has become one of the leaders in the Russian market, offering quality products, service and attractive prices. The headquarters is located in Vladivostok.
A brief history of the creation and development of DNS
DNS (Digital Network System) was founded by a team of 10 programmer friends in Vladivostok in 1998. The founders of the future leader of the Russian market of electronics and household appliances rented an office space, where they opened a computer store, in one of the premises of which they also assembled equipment.
Interesting fact! The first store was founded during a severe economic crisis in 1998. According to one of the owners of the company, Dmitry Alekseev, despite the difficult times, there were a lot of people who wanted to buy inexpensive computers, which is why it was decided to go into retail.
For 7 years, the company operated within just one store; The decision to develop the trading network was made in 2004: a year later, the second DNS store was opened in Nakhodka, and soon the third in Khabarovsk.
The work went well, and the expansion continued: in 2006-2008. The stores of the young chain were opened in:
- Irkutsk;
- Blagoveshchensk;
- Tomsk;
- Chita;
- Novosibirsk;
- Krasnoyarsk;
- Rostov-on-Don;
- and in 5 cities of Eastern Siberia and the Far East.
Simultaneously with expansion into new regions, already mastered ones developed. DNS used both its own and external sources of funding to expand the network - more than a hundred million dollars were invested for these purposes.
By 2010, the company's stores were opened in almost 3 dozen cities of the Russian Federation; the following year, the number of settlements in the network was doubled, and the number of stores increased to 185 units.
In 2011, a new project "Technopoint" (Techopoint) was launched - an online store (digital shop) of equipment, which sold goods only via the Internet, due to which it made selling prices noticeably lower.
The company began to develop the European part of Russia and, in particular, the region of Moscow and the Moscow region. At the same time, positions were being consolidated in Siberia and in the southern, Black Sea regions of the country. Result: by the summer of 2013, the number of stores exceeded 700 units, the number of cities - 200 units.
Briefly. In 2012, a plant was put into operation in the Primorsky Territory, which began to assemble computers and laptops (productivity - up to 1.5 million pieces of equipment per year). Thus, the plan was realized for the actual production of inexpensive equipment and the launch of their own brands - DNS and Airtone.
The product range also included monitors, computer accessories, including power supplies.
Diversification of production allowed to significantly increase sales and financial results, which made DNS one of the largest companies in Russia. The company came out on top among organizations involved in the assembly of products.
In the same period, a new division of the Group was created - DNS Development, which was engaged in the development of logistics and the construction of warehouse workshops. This significantly improved the possibilities for the sale and delivery of equipment to consumers, increased the share of online sales through the Technopoint website.
The main sources of revenue were:
- accessories for computers - 30%;
- laptops, netbooks - 18%;
- mobile phones, smartphones - 16%;
- tablets - 13%;
- television equipment - 11%, etc.
Figure 1. Hypermarket DNS technology.
Source: dns-shop.ru
In addition to small stores, DNS began to open large supermarkets and hypermarkets with an area of over 1000 square meters. m - by 2013 there were 25 of them, including Frau-Tekhnika hypermarkets. Assembly plants were launched in Novosibirsk and the Moscow region.
In 2014, the company began to actively enter the northwestern market of Russia by acquiring the Computer World chain of stores with 32 stores in St. Petersburg and other cities of the federal district.
Interesting fact! In the same year, after the unification of Crimea with Russia, DNS opened representative offices on the peninsula.
In 2015, all available network formats were merged under the DNS brand. The number of outlets during this period approached 1,000.
A year later, a brand store appeared in Kaliningrad, the company became a full-fledged federal-scale retail chain, represented in the main regions of Russia throughout its territory.
Currently, DNS has begun interacting with schools in Vladivostok, organizing robotics clubs, looking for talented young people to further open a full-fledged robotics school.
Simultaneously with retail sales, the Group actively interacts with corporate consumers: government agencies, private enterprises.
Now the network of DNS companies has over 1.4 thousand stores in more than 500 cities. The staff of employees exceeds 15 thousand people.
You can read about the largest online stores in Runet in the article: "Russian leaders in online sales: rating of the largest online stores".
Company divisions
During its development, DNS has created an interconnected chain of companies that help improve its position in the market and diversify the business.
Important! Thanks to an integrated approach, the retailer's market share is in second place (13.7%) after the all-Russian leader Safmar Group, which combines M.Video, Eldorado and Technosila (27.8%).
- DNS digital and home appliances.
A network of retail stores and hypermarkets with qualified consultants. A wide range of electronics and home appliances are on sale at attractive prices.
- DNS "Technopoint".
Internet discounter that sells only through the global network. The absence of additional costs allows you to sell equipment at reduced prices. It is possible to purchase goods, including obtaining a loan, and order prompt delivery of purchases to your home.
In addition, many promotions, discounts are organized for buyers, gift cards are provided, and there is a bonus program. All this makes the purchase even more attractive.
- DNS Service Center.
Engaged in customer service, provides service support to both warranty buyers and customers whose warranty for the purchased product has already expired. In the latter case, the repair is provided on a paid basis.
- DNS Club.
Online community, a forum in which buyers can communicate with each other on the operation of equipment, amateur and professional reviews, guides are posted; experts can publish articles on the choice of technical equipment, etc. Here, consumers can find answers to questions in those. areas.
- DNS Forest.
The company was founded in 2016 to create a plant for the production of OSB boards. The commissioning of the facility and the start of production are scheduled for the summer of 2018 - this will allow the Group to declare itself in a new field of activity.
Briefly. OSB (Oriented Strand Board) board is a wood-based board obtained by pressing wood (flat chips) in several layers. Used as a building material.
The plant is located in the Primorsky Territory in a place with convenient transport accessibility, road and rail links. According to the company's plans, the presence of large warehouses and a constant stock of goods in the future will ensure stable supplies and become a major regional player in the building materials market in the region.
- DNS Development.
The dynamic expansion of the retailer required it to have a well-established logistics system that would allow delivering goods to stores and consumers in a short time. With the help of DNS Development Group, the Group managed to create a modern logistics complex. The division is engaged in the construction of warehouse complexes, as well as their management.
This approach allowed the grid company to solve the problem of shortage of commercial real estate in Primorsky Krai. Further, DNS Development took up the construction of residential real estate, social infrastructure.
At present, the following results have been achieved in this direction:
the total area of completed projects is more than 100 thousand sq. m. m;
the total area of facilities under construction is 53 thousand square meters. m;
the total area of projects at the planning stage exceeds 150 thousand square meters. m.
One of the company's most famous projects in the Far East is the Yankovsky airfield, which is a private industrial park. The complex consists of 5 large warehouses with a total area of more than 100 thousand square meters. m. All buildings are connected by road communications, internet cables, have all the necessary infrastructure.
Interesting fact! Currently, Yankovsky's services are used by several large companies, including Samsung, Royal Canin, and Eldorado. The DNS assembly plant is also located here.
The industrial park continues to develop - another 11 hectares of territory are being developed.
DNS Development is also involved in the operation and management of the constructed facilities through its management company. It optimizes costs by servicing commercial real estate that it rents out. The management now has premises on more than 120 thousand square meters. m.
Management, financial results
The DNS company is non-public, the owners of which remain its founders, among them are:
- Dmitry Alekseev, who holds the post of General Director;
- Konstantin Bogdanenko, director of business development;
- Yury Karptsov acting as financial director;
- Sergey Meshchanyuk as commercial director;
- as well as Andrei Usov, Alexei Popov, Alexander Fedorov, Yuri Chernyavsky.
The group of companies consists of approximately 50 legal entities. persons whose ownership is distributed among the founders.
Gadget manufacturers
The DNS company is a manufacturer (assembler) of computer equipment from the Russian Federation. She also sells computers and home appliances. Based in Vladivostok.The company was founded in 1998 by a team of ten people with experience in the assembly and sale of computer equipment. One of them was Dmitry Alekseev, now also the organization's general director. Interestingly, nine out of ten co-founders of the firm are still working for it (as of 2015).
The 1990s were not easy for Russians. Having survived the default, many citizens lost their jobs and struggled to make ends meet. While the computer business was nothing new to the founders of the DNS, they were desperate to adapt to ever-changing market conditions.
At the same time, they focused their attention on retail trade and opened the first store in Vladivostok. However, the people who worked there were not only involved in sales, but also in assembling PCs. The store was called Digital Network Systems, abbreviated as DNS. Translated from English, this meant "Digital Network Systems".
Gradually, entrepreneurs agreed on the need to expand production. To attract even more buyers, they also focused on home appliances.
Seven years after the founding of the company, a second store was opened, this time in the city of Primorsky Krai. Soon, outlets open in other localities, thanks to which the brand is gradually becoming more and more recognizable throughout the Russian Federation. In addition to developing new regions, the company also seeks to expand its network where it already has stores.
By 2010, it boasts already a hundred stores in twenty-eight Russian settlements. Over one and a half thousand employees work in these outlets. In the same year, the first store was opened in Krasnodar. The company relies on the affordable prices of its products, as well as their wide range.
Investments in this outlet are estimated by specialists at $800,000. At the beginning of next year, the number of stores will increase to one hundred and eighty-five, and the number of employees will exceed three and a half thousand people.
As of the first half of 2011, one hundred and ninety-three thousand personal computers were assembled. This figure made the company the No. 1 PC assembler in Russia.
In 2012, the owners of the organization are building the first plant for assembling PCs, laptops, tablet computers and smart mobile devices. It opens in one of the cities of Primorsky Krai. The products manufactured there quickly begin to be in demand - in particular, thanks to the company's competent pricing policy.
Products are much cheaper than those produced by famous brands, but at the same time they are not inferior to them in quality and functional features.
Mobile devices are running the popular Android system. Well, to keep up with the times, DNS also open a network of online stores. According to the results of the same year, the company earns over 86 billion rubles, thanks to which the well-known Forbes magazine includes it in the rating of the 200 largest private companies in the Russian Federation (the company is in sixtieth place).
By mid-summer 2013, the company was already present in more than two hundred Russian cities (over 700 outlets in total). In addition to shops, there were also large hypermarkets among them. Assembly production was established in the Moscow region and Novosibirsk. By the beginning of 2015, the number of outlets exceeded 900.
DNS company produces computers and accessories, laptops, tablets, smartphones, cameras and so on. In addition, Airtone and DEXP can also be attributed to the number of its trademarks.
We have to admit that there is a mixed opinion about the company in the market. Nevertheless, the brand has repeatedly topped the ratings of the best regional IT players, and Dmitry Alekseev has become one of the best leaders in the IT industry, and also entered the Top 10 anti-crisis managers.
In one of his interviews, the CEO admitted that the main incentive for him and other people who run the company is that they are all doing what they love, striving to be creative about it.
Among the most important corporate clients of the DNS are government agencies and various enterprises. It is noteworthy that the financial crisis had almost no effect on the company's work.
One of the company's most famous phones is the M2. This is a convenient cellular device with support for two SIM-cards in standby mode, with an excellent multimedia player and radio. It is made in the traditional monoblock form factor. The case is made of black plastic and steel.
The phone is designed to work in two GSM bands. It is equipped with a 2.4-inch TFT screen with a resolution of 320 x 240 pixels, displaying more than two hundred and sixty-two thousand colors. There is a physical keyboard, as well as support for GPRS, MP3, Bluetooth, memory cards and micro-USB interface.
The phone has a 0.3-megapixel camera, a voice recorder, a 1200 mAh lithium-ion battery, a flashlight and a standard 3.5 mm headphone jack. The phonebook can hold 300 contacts.
Model M3 is a classic monoblock. Like its predecessor, the device supports two SIM-cards in standby mode. It also has a multimedia player, radio, Bluetooth and GPRS modules, a 2.4-inch TFT screen with a resolution of 320x240 pixels, a physical keyboard, memory card support, MP3, a USB interface, a 0.3-megapixel camera module, a flashlight and a 3.5 mm jack.
The lithium-ion battery is rated at 1350 mAh, thanks to which it provides eleven hours of talk time and four hundred and thirty hours of standby time. The case is made of steel and plastic in black and white colors. The device works in the GSM network. The organizer includes a calendar and an alarm clock.
Another classic monoblock with a physical keyboard is the B3. This device operates in four GSM bands. There are slots for two SIM-cards in standby mode. The screen has a diagonal of 1.8 inches, a resolution of 160 x 128 pixels, displays over two hundred and sixty two thousand colors and is made using TFT technology.
The body of the mobile device is made of black plastic. Unfortunately, there is no support for the main modules. There is 32 MB of ROM, which can be expanded by installing a memory card.
There is also a 0.3-megapixel camera, MP3, USB interface, flashlight, 3.5mm headphone jack, multimedia player and a 1700 mAh lithium-ion battery that provides ten hours of talk time and four hundred hours of battery life.
A simple and affordable device of the brand is the C1 model. Such a phone can easily cope with playing multimedia files, recording with a voice recorder or shooting with a 0.3-megapixel camera. In addition, if desired, the specified amount of internal memory (which is 20 kilobytes) can be expanded by installing a micro-SD card up to 32 gigabytes.
There are two versions of this phone - in white or black. The device operates in the GSM range and has slots for two SIM cards. It is equipped with a 1.77-inch TFT screen with a resolution of 160x128 pixels (displays over sixty-five thousand colors), a convenient physical keyboard, WAP and GPRS support, a Bluetooth module, a mini-USB interface, an organizer, a radio, a flashlight and a 1050 mAh battery.
It is worth noting that the CSN company produces so-called telephone sets for the elderly, as well as for all those who have problems with vision, hearing, and so on. Such devices will appeal to those who prefer the minimum set of necessary functions and the simplest menu.
A good example of such a phone of the company is the S2 model, the main feature of which is an original and unusual design.
The manufacturer equipped this device with large buttons, a bright LED flashlight, an emergency call button, a slot for one SIM card, a 1.8-inch TFT screen, a physical keyboard, a slot for a memory card, MP3, a USB interface, an organizer, a 1100 mAh battery and a radio receiver. .
The case of the device is made of black plastic with gray splashes. The device operates in a private GSM band.
The Russian company also produces affordable smartphones under its own brand. For example, the budget model of the "smart" mobile device S4501M is offered in black or white.
Support for GSM and WCDMA networks, dual mini-SIM in standby mode, capacitive 4.5-inch IPS touch screen (displays sixteen million colors), 2-core 1000 megahertz processor from MediaTek, 4 gigabytes of ROM, 1024 megabytes RAM, micro-SD slot, radio, 8-megapixel main camera (with flash, autofocus, geo-tagging function), 0.3-megapixel front camera, motion and light sensors, Bluetooth and Wi-Fi modules, USB interface and lithium-ion battery 1600 mAh. The mobile device weighs 160 grams and runs on Android OS.
The S5009 smartphone received a 5-inch diagonal capacitive IPS display (also displayed sixteen million colors), a 2-core 1300 MHz processor from MediaTek, support for two SIM cards in standby mode, GSM and WCDMA, a plastic case (white or black) , 512 megabytes of RAM and 4 gigabytes of ROM + a slot for a memory card, an Android system, a radio receiver, a 5-megapixel rear camera, proximity and light sensors, a 2-megapixel camera for video calls, Wi-Fi and Bluetooth modules, a USB interface and lithium-ion battery 1700 mAh.
The latter provided the device with four and a half hours of talk time and one hundred and sixty-eight hours of battery life. The weight of the device was 123 grams. The DNS company offered it at a price of just over 4,800 rubles. In addition, it was possible to purchase discounted copies (for 4,500 rubles and even worth up to 3,300 rubles).
Model S4508 turned out to be another plastic monoblock with rounded edges, offered in black or white. By tradition, it had rounded edges and worked in GSM and WCDMA networks. The manufacturer took care of the support of two SIM-cards in standby mode. The body was made of plastic.
There was a 4.5-inch capacitive touch screen with a resolution of 960 x 540 pixels (IPS-matrix), which displayed over sixteen million colors. Like other smartphones of the Russian company, the device worked on the Android platform.
It was equipped with a 4-core processor with a frequency of 1200 megahertz from Qualcomm, 1024 megabytes of RAM, 4 gigabytes of permanent memory (plus a slot for micro-SD up to 32 gigabytes), a radio, proximity and light sensors, a 5-megapixel main camera with flash, 0.3-megapixel front camera module, MP3, Wi-Fi, Bluetooth, GLONASS and GPS module, micro-USB interface and 3.5 mm headphone jack.
The battery with a capacity of 2000 mAh provided seven hours of talk time and three hundred and eighty hours of battery life. The weight of the device was 128 grams. In general, the smartphone could be considered an excellent and convenient tool for every day.
Under the trademark from Vladivostok, various accessories for smartphones are also produced. Among them: car holders (with the possibility of mounting on the dashboard or windshield), covers, protective films (covers, glasses) and decorative stickers.
In addition, the company produces styluses, touch screen gloves, selfie accessories (monopads), smart lenses and game controllers. Other useful accessories include universal external flashes and monopad mounts.
DNS is a major retail chain with a focus on low prices. In this article, we will consider the convenience of buying a smartphone in the online store of this retailer.
First store DNS (Digital Network System) was opened in Vladivostok in 1998 - almost immediately after the default. The outlet specialized in sales and assembly of personal computers. Later, the range of goods began to expand, and the business clearly went uphill. Since 2005, the company began to conquer the latitudes of Russia, opening stores in many other regions of the country. The company also includes a plant that produces computers and some other electronics under its own brand, and now under the trademark .
Initially, it was possible to purchase goods in the DNS only by visiting a point of sale. But gradually an increasing number of Russians began to receive high-speed Internet access. In this regard, the official website of the retailer began to develop, quietly turning into a full-fledged online store. With it, you can easily find out if the right thing is available in any of the 1300 existing DNS stores. But let's take a closer look at the site.
The appearance of the DNS online store has not changed for several years, which cannot but please regular customers. From time to time, only light edits are introduced, to which users quickly get used to. For example, before the list of products in each category was quite dense, resulting in a huge number of devices placed on the page. Now, about 8-9 products are displayed in the browser, but at the same time you can immediately see the number of stores in which the device is available. Also, under the name of the device, there was a place for squeezing out the technical characteristics. There is also the possibility of changing the presentation of goods - you can make the fields even larger and filled with information, or turn the page into a kind of grid of four columns.
All products are groupable. In particular, it is possible to sort them by price, name, number of reviews and rating. You can also group devices according to their specific characteristics. For example, for TVs, this can be the screen size, its resolution, the number of HDMI ports, and other specifications. There is another way to sort, which is to select specific stores. For example, you do not want to bring a TV from the other end of the city - then just mark the store closest to you. Finally, you can quickly remove products that are currently out of stock to the end of the list.
By the way, the DNS-Shop website will not display products that are only available in stores located thousands of kilometers away from you. Here you can see the devices that will be delivered to you in 6 days, but nothing more - they are located in the regions adjacent to you.
On the left side of the screen when you are in a directory, there are more precise sorting methods. Here you can select specific manufacturers, indicate the range of screen sizes you are interested in, mark the required display resolution, and perform other actions. All this allows you to find a TV, smartphone or any other device with exactly the characteristics that you need. As in other online stores, it is also available here to enter the approximate amount that you are willing to spend on a purchase.
At the bottom of the left column with the characteristics you need is an "Advanced Search" link. It works in the manner of Yandex.Market. By clicking on the link, you will be taken to a page with a mass of various specifications - from the manufacturer, cost and diagonal of the display to the video format, degree of security and dimensions. With all these filters, you can easily find a smartphone that perfectly matches your expectations. Then it remains only to get acquainted with each model that the site will give you.
Product range and catalog
The number of smartphones present in DNS stores is uncountable. You can see the list of companies in the screenshot above. During the price war in 2015-2016, products did not disappear from here, unlike Euroset and Svyaznoy. The largest number of sales in the DNS can boast of budget devices. But top models also sell quite well, although discounts are rarely provided for them.
By the way, in 2017, the trading network created a bargain shopping card ProZapass. How many points will be credited to it - is indicated under the price of the goods. One point is equal to one ruble discount on a subsequent purchase.
If you click on a product, you will be taken to a page with its description. About half of this page is occupied by a block with photos, a price tag, an average rating, an indication of the availability in stores in your city, the Buy and Add to Compare buttons, as well as information about the warranty period and country of origin.
The bottom block is divided into six tabs. The default is " Description". Here is a sheet of text, which is sometimes physically difficult to read. Here are the main specifications regarding the camera, processor, support for LTE and battery. In some cases, below is a description from the manufacturer, actually copied from its official website.
The next two tabs are " Characteristics" and " Reviews". The first contains all the main specifications. You can't call them too detailed - for example, DNS almost never indicates the pixel value of the built-in camera module. But the list is not insufficient either, since it looks more complete than what the aforementioned "" provides. However, it all depends on the specific smartphone model - budget models are described in less detail. As for the tab " Reviews”, here users registered on the site share their impressions. If several complaints have been sent to a particular review, then it is sent to the very end, and its font becomes translucent. This allows you to limit your attention to only useful reviews.
The fourth tab is called " Comments". In it, registered users briefly speak about the device, and sometimes ask something. Although questions in theory should be asked in the sixth tab of the same name. Finally, the tab Reviews»contains links to text and video reviews. The corresponding links are added by the users themselves, thereby earning special points from the club of DNS experts. Some of the enterprising users write reviews on their own.
Separately, it must be said about the photographs. As expected, the devices are depicted on a crystal clear white background. In DNS, they try to photograph all sides of a smartphone or any other product. Often you can even look at the packaging and packaging! And for some time now, in the block with photos there is a link to a video with unpacking the smartphone. This process, by the way, takes three to four minutes, and music plays in the background - all important facts about the device are provided in the form of titles.
The only downside to the product information page is that it doesn't have a 3D image of the device. In some other online stores, you can rotate the device around its axis with the mouse, imagining that it is in your hand. There is no plugin with this functionality. But it pays off with lots of photos from different angles and having a high-quality unboxing video.
Under the warranty information, you can see the link " Pick up an accessory". It really works! Pressing the button immediately displays all sorts of cases, virtual reality glasses, headsets and.
Prices and available payment methods
We started this review of the DNS online store by mentioning its aggressive pricing policy. The cost of many smartphones is really lower than in "", "" or, even more so,. At the same time, there are no problems with the guarantee - if necessary, you will be replaced with a product or a refund. Interestingly, returned devices are rarely sent to their manufacturer. Much more often they are repaired and sold in the same retail stores - on the counter with discounted goods.
It is necessary to make a reservation that for flagship and very popular smartphones, the price in DNS is most often set the same as in other large retail chains. But accessories are a little cheaper.
What is the reason for low prices? There are no miracles here. If all sorts of Eldorado and M.Video focus on their bonus cards, then DNS decided to immediately offer the buyer goods at a low cost. That is why ProZapass card bonuses are rarely provided - this item can be seen under the price of only some devices. Also, the company from Vladivostok was repeatedly accused of being cunning at customs, indicating a lower cost of goods. This allows you to pay less taxes, thereby achieving a lower price on the counter.
DNS is more of a retail chain than an online store. Therefore, there are very few payment methods for the order:
- Cash- payment is made at the checkout of the store when you come for the goods.
- bank card- presented at the checkout of the store, MasterCard, VISA and Golden Crown systems are supported. You can also pay for the purchase directly on the site, even before receiving the goods.
- Yandex money- with their help you can make an advance payment.
DNS is a large trading network, so you can easily apply for a loan right in the store or even on the website. The trading network may have its own partner banks in each region of Russia, so we will not list them here.
Delivery of goods
In terms of delivery of the purchased item, DNS is similar to M.Video and other large retailers. It is almost impossible to familiarize yourself with all the conditions in advance. And in each city, the delivery of goods can cost different money. After all, it is one thing to deliver a refrigerator to a resident of Kirov, and quite another to provide it to a Muscovite. The sizes of cities are very different, so the prices are completely different.
You can find out some delivery conditions related to your city on the DNS-Shop website. But even so, you will not know the exact cost of delivery, since it can be completely different, depending on the type of product purchased. The smartphone is easiest to pick up at the DNS store yourself. Even in the aforementioned Kirov there are already seven of them - one of them will definitely be located close to your home. To receive the goods, you will only need to call the order number. If an advance payment was made, then you may be asked for a passport or phone number. Shops are usually open from 9 or 10 am to 8 pm, and some of them even a little longer.
Special mention should be made of such a store as DNS-Technopoint. This is the so-called online discounter. In fact, it is one large warehouse with a cash register and computers, which are used to place an order. DNS-Technopoint has its own website, the prices are lower - we recommend using it. At the same time, the account on the DNS-Shop and DNS-Technopoint sites is shared.
Summary
In terms of shopping experience, DNS is superior to almost any online store. And this should not be surprising, because a lot of money has been invested in the development of this trading network.
Let's get acquainted with the main advantages of the DNS-Technopoint or DNS-Shop website (they are made in the same style and use a single database, so you can consider them together):
- Possibility of ordering goods without registration. Although an account on the site will not hurt you, it will make it easier to receive bonuses, as well as allow the system to enter your data automatically and keep a history of purchases.
- A wide range of. Here, trading is not limited to smartphones and tablet computers. DNS stores sell video cards, vacuum cleaners, pilling machines, and more.
- Easy loan processing. If you do not have the required amount, then it is enough to use the appropriate option. This includes online loans.
- You can arrange home delivery. This applies not only to all kinds of washing machines and refrigerators. A smartphone will also be delivered to you for an additional fee - this will be done by the courier.
- Well done catalogue. Adequate sorting according to a variety of characteristics has been introduced here, and each product is provided with a large amount of information.
- Low prices. The retailer tries to keep prices at a lower level than its main competitors.
- Regular discounts. From time to time, the trading network holds large and not very sales. This allows you to profitably purchase a smartphone, a PS4 game or something else.
The trading network also has disadvantages:
- Not the largest number of shops. Of course, DNS is present not only in regional centers. But, for example, in the Kirov region, stores can only be found in Kirov and Kirovo-Chepetsk (as of 2017). In this regard, the retailer is inferior to both Svyaznoy and Euroset.
- No postage. If there are no DNS stores in your city, then you will not be able to buy the item that interests you.
- Not the largest number of payment methods. Of the electronic means of payment, only Yandex.Money is accepted here, and even then with some restrictions.
- Strangely implemented bonus system. Very rare goods are rewarded with bonus points, because of which the meaning of the existence of a discount card is lost.
If there are stores of the DNS trading network in your city, then we recommend buying smartphones there. Here you will be satisfied with prices, assortment, and ease of ordering.
Have you ordered gadgets from DNS? Write about your experience of working with this company in the comments! We will be glad to your opinion!
Today our company is one of the leaders in digital retail in Russia! It has an extensive network of retail stores, its own service and logistics centers, reliable relationships with suppliers and manufacturers of world renown.
The main difference between DNS and other retail chains is that not a single person on our team can say: “I don’t care what I sell.”
DNS store formats
The activities of the DNS group of companies have always been aimed at meeting the needs of each of our customers, regardless of their social status and financial capabilities. The desire to please each of our customers has led us to create different formats of stores, each of which has its own history, its own specifics and its own advantages.
In the range of DNS stores, you can always choose the right product, and if you have any questions, get professional advice. TechnoPoint digital and household appliances discounter allows you to get the most out of your shopping experience. You can find the best household appliances at the best prices in Frau-Tehnika stores. Smart stores offer the buyer "Smart appliances" - smartphones, tablets, smart watches, fitness trackers and accessories for them.
Recently, all formats existed separately from each other and each of them developed independently. We decided to unite all of them under one umbrella brand. Now we will delight you with a huge assortment, discounts, promotions and competitions even more, because the basic principle of the DNS retail network is to be the best seller in its segment. Be the best for the buyer!
DNS - We love digital!
We love everything related to computers, gadgets and digital technology. All DNS employees from the sales assistant to the CEO are fans of the "digital" lifestyle!
That is why the most interesting, the freshest, the most relevant novelties of the global electronics industry appear in our stores.
That is why we try to sell digital equipment as cheaply as possible, to as many people as possible.
That is why our sales consultants are real experts in their field, who will be happy to give you competent advice when buying in any store in the DNS network.
DNS TechnoPoint is a discounter, store of the best price offers!
The federal network DNS TechnoPoint is a new type of discounter, the principle of pricing policy of which fits in one word - "pricekiller". DNS TechnoPoint does not have huge trading floors and a staff of sales assistants, in fact it is a “shop-warehouse”. All that DNS TechnoPoint has is a multi-thousand range of quality products from famous brands at incredibly low prices.
DNS Frau-Tekhnika - sale of home appliances!
The chain of stores DNS Frau-Technika is a major player in the retail market of household and electronic equipment.
The product range includes more than 15,000 different items of high-quality equipment at an affordable price.
DNS Smart Format
We are pleased to present you the store format - DNS Smart!
DNS Smart is a small format store with an assortment focused on the digital and mobile segment. We offer to buy "Smart Equipment" - smartphones, tablets, smart watches, fitness trackers and accessories for them.
Today, the symbol of our company - friendly "Denis" welcomed customers from more than 1200 facades of DNS supermarkets in 400 cities of Russia! And this is far from the limit!
Recently, due to the mass blocking of file-sharing torrent trackers and other objectionable Internet resources, the topic of using public free public DNS servers, which are an excellent alternative to provider ones, has become relevant. The second reason for their use is private problems with the provider's DNS. Large telecom operators such as Rostelecom, Beeline or Dom.ru, as a rule, do not have this. But small providers or home networks often experience falls and denials of service. This usually happens due to savings on equipment and the use of old, almost “killed” hardware.
The third reason why you should try public DNS servers is, as a rule, greater speed and response. not every provider has a server that responds as quickly as Google or Yandex. Well, the last, fourth reason is the presence of many third-party filtering services for phishing sites, malicious and fraudulent resources, and some also have erotica with pornography.
Here is the most comprehensive list of publicly available free domain name servers:
Google Public DNS
Free public servers from the world's largest media giant, Google:
DNS for IPv4:
8.8.8.8 8.8.4.4
Servers for IPv6:
2001:4860:4860::8888 2001:4860:4860::8844
Yandex.DNS
Fast and reliable DNS service. It is possible to use safety and child filters
77.88.8.8 77.88.8.1
Safe - Blocking phishing and fraudulent sites:
77.88.8.88 77.88.8.2
Family - Blocking sites for adults, erotica and pornography:
77.88.8.7 77.88.8.3
Norton ConnectSafe
A standalone service from Symantec Corporation, a security company with over 20 years of experience.
The following public free DNS servers are available.
Without filtering:
198.153.192.1 198.153.194.1
Safe (filter for malware, phishing and fraudulent sites):
198.153.192.40 198.153.194.40
Safe plus without pornography:
198.153.192.50 198.153.194.50
Family (safe, no porn, erotica or adult sites):
198.153.192.60 198.153.194.60
Comodo Secure DNS
Another player developing their solutions in the computer security market is Comodo. It also has its own dedicated free public server service.
8.26.56.26 8.20.247.20
Other public domain name servers
Cisco Systems:
64.102.255.44
128.107.241.185
SkyDNS service:
193.58.251.251
opendns:
208.67.222.222
208.67.220.220
DNS Advantage:
156.154.70.1
156.154.71.1
Verizon Level 3 Communications:
4.2.2.1
4.2.2.2
4.2.2.3
4.2.2.4
4.2.2.5
4.2.2.6
ScrubIT:
67.138.54.100
207.225.209.66
GTE:
192.76.85.133
206.124.64.1
One ConnectIP:
67.138.54.100
Exetel:
220.233.167.31
VRx Network Services:
199.166.31.3
SpeakEasy:
66.93.87.2
216.231.41.2
216.254.95.2
64.81.45.2
64.81.111.2
64.81.127.2
64.81.79.2
64.81.159.2
66.92.64.2
66.92.224.2
66.92.159.2
64.81.79.2
64.81.159.2
64.81.127.2
64.81.45.2
216.27.175.2
66.92.159.2
66.93.87.2
Sprint Link:
199.2.252.10
204.97.212.10
204.117.214.10
- All Music Downloader - how to download music for free,…
